Safety Expectations for Consumers, OEMs, and Tier 1 Suppliers

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Safety Expectations for Consumers, OEMs, and Tier 1 Suppliers

Miller, Joseph D.

Every business involves sales based on customers trusting that their expectations will be satisfied. There are consumer expectations of performance, prestige, and utility. Part of this utility is trustworthiness. Trustworthiness includes quality, reliability, security, privacy, and safety, and expectations of trustworthiness are increasing. The expectations of the consumer are not consistent with the required capability of the advanced driver assistance systems. Safety expectations for the original equipment manufacturer (OEM) or vehicle manufacturers go beyond the vehicle not placing the consumer at unreasonable risk. This is only the minimum requirement for a safe vehicle as defined. Evidence of fulfilling this minimum requirement supports confirmation of diligence by the OEM. Tier 1 suppliers – suppliers providing systems directly to the OEM – expect to provide systems that meet the expectations of the OEM, if the OEM meets the underlying assumptions that are the basis of the design requirements for these systems.