Airline Passenger Service Preference: A Comparison of International and Domestic Users

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Airline Passenger Service Preference: A Comparison of International and Domestic Users

Airline Passenger Service Preference: A Comparison of International and Domestic Users

Daley, James M. / Martin, James H. / Cook, William E.

Passenger airlines with domestic and international services face the problem of whether to identify the domestic and international markets as true individual market segments. Domestic and international air passengers’ perceptions and preferences were examined using multidimensional preference mapping. Anticipated differences between these markets were not found.

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Title :

Airline Passenger Service Preference: A Comparison of International and Domestic Users

Contributors:

Daley, James M. (author) / Martin, James H. (author) / Cook, William E. (author)

Published in:

Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference ; 207-210

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Publication date :

2015-01-01

Size :

4 pages

ISBN :

978-3-319-17051-0 , 978-3-319-17052-7

ISSN :

2363-6173 , 2363-6165

DOI :

https://doi.org/10.1007/978-3-319-17052-7_42

Type of media :

Article/Chapter (Book)

Type of material :

Electronic Resource

Language :

English

Keywords :

Marketing Strategy , Service Firm , Domestic Service , Target Company , International Service Business and Management , Marketing , Business Strategy/Leadership , Sales/Distribution

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