Passenger airlines with domestic and international services face the problem of whether to identify the domestic and international markets as true individual market segments. Domestic and international air passengers’ perceptions and preferences were examined using multidimensional preference mapping. Anticipated differences between these markets were not found.
Airline Passenger Service Preference: A Comparison of International and Domestic Users
2015-01-01
4 pages
Article/Chapter (Book)
Electronic Resource
English
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