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    Alliance Strategies

    Alliance Strategies


    Alliances are one of the visible characteristics of the aerospace sector. Originating in the seventies, the trend towards alliances has grown over the last 30 years, whether at the level of parts manufacturers, in particular the manufacturers of engines, constructors-integrators or the airlines. Given the importance of alliance strategies on a highly competitive aerospace market, we have decided to present them analyzing objectives, the different types of alliances and the main applications observed in each activity sector.

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    Title :

    Alliance Strategies

    Additional title:

    Management for Professionals

    Contributors:
    Malaval, Philippe (author) / Bénaroya, Christophe (author) / Aflalo, Jonathan (author)
    Published in:

    Aerospace Marketing Management ; Chapter : 15 ; 545-581

    Management for Professionals

    Publication date :

    2013-08-20

    Size :

    37 pages

    ISBN :

    978-3-319-01354-1 , 978-3-319-01353-4

    ISSN :

    2192-810X , 2192-8096

    DOI :

    https://doi.org/10.1007/978-3-319-01354-1_15

    Type of media :

    Article/Chapter (Book)

    Type of material :

    Electronic Resource

    Language :

    English

    Keywords :

    Space Industry , European Industry , Aeronautic Industry , Alliance Strategy , United Airline Business and Management , Marketing , Aerospace Technology and Astronautics , Operations Management , Transportation , Project Management

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