Task switching can enhance creativity by reducing cognitive fixation. * The benefits of task switching apply to both divergent and convergent thinking. * We devised a measure of cognitive fixation for divergent thinking tasks. * People tend to discount the creative benefits of task switching. * People rarely adopt a continual-switch approach when incented to maximize creativity.
“Switching On” creativity: Task switching can increase creativity by reducing cognitive fixation
2017
Article (Journal)
English
Creativity, visualization abilities, and visual cognitive style
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