Evaluation of the 2007 'Click It or Ticket' Safety Belt Mobilization in Florida

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Evaluation of the 2007 'Click It or Ticket' Safety Belt Mobilization in Florida

J. M. Vivoda / R. M. St. Louis / D. W. Eby / L. P. Kostyniuk

A direct observation study was conducted in Spring 2007 to evaluate the statewide 'Click It or Ticket' (CIOT) safety belt mobilization in Florida. The study consisted of two survey waves: a baseline wave completed before CIOT activities began, and a follow-up survey completed immediately following the termination of the activities. Both survey waves were conducted statewide on front-outboard motor vehicle occupants traveling in four vehicle types (cars, vans, SUVs, and pickup trucks). Belt use was estimated for all vehicle types combined (the statewide safety belt use rate) for each survey wave. Additional analyses were conducted to determine belt use rates by several occupant and environmental characteristics. Statewide safety belt use was 74.1 percent prior to the mobilization campaign, and 74.2 percent during the follow-up survey wave. These rates were not significantly different from one another. The study results suggest that the CIOT efforts implemented in Florida during 2007 did not have their intended effect.