Securing Target Consumers and Markets through Developing Mission Statements: An Analysis of Company Mission Statements

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Securing Target Consumers and Markets through Developing Mission Statements: An Analysis of Company Mission Statements

Park, Lee Won / Kang, Byeongkwan / Choi, Myeong-In / Jeon, Seonki / Cho, Keonhee / Chang, Hangbae / Park, Sehyun

We explore the nature of industry mission statements, and how a comprehensive and directed mission statement could lead to securing loyal consumers and successful industry performance. Through collecting and analyzing data on industry mission statements, we organize keywords extracted from the analysis, and further suggest methods in which companies can expand on through a clearly targeted mission statement.

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Document information

Title :

Securing Target Consumers and Markets through Developing Mission Statements: An Analysis of Company Mission Statements

Contributors:

Park, Lee Won (author) / Kang, Byeongkwan (author) / Choi, Myeong-In (author) / Jeon, Seonki (author) / Cho, Keonhee (author) / Chang, Hangbae (author) / Park, Sehyun (author)

Published in:

2016 IEEE 18th International Conference on High Performance Computing and Communications; IEEE 14th International Conference on Smart City; IEEE 2nd International Conference on Data Science and Systems (HPCC/SmartCity/DSS) ; 1536-1537

Publication date :

2016-12-01

Size :

365577 byte

ISBN :

978-1-5090-4297-5

DOI :

https://doi.org/10.1109/HPCC-SmartCity-DSS.2016.0220

Type of media :

Conference paper