Abstract This paper conceptualizes various discount strategies used by airlines. Using a constrained revenue maximization model that assumes interdependent demand, it develops rules to guide decision-making, and shows that the large fare discount-many discount seats and small fare discount-few discount seats strategies are optimal. Empirical support is provided for the large fare discount-many discount seats, the no fare discount-moderate discount seats and small fare premium-few discount seats strategies. In addition it identifies the large fare premium-very few discount seats strategies. We argue that these strategies are used in various demand situations and allow airlines to price discriminate.

    Highlights ► The paper examines airline fare and seat management strategies with demand interdependency. ► It conceptualizes seat and fare management strategies. ► It identifies important characteristics of the strategies.


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    Title :

    Airline fare and seat management strategies with demand dependency


    Contributors:
    Obeng, K. (author) / Sakano, R. (author)

    Published in:

    Publication date :

    2012-01-01


    Size :

    7 pages




    Type of media :

    Article (Journal)


    Type of material :

    Electronic Resource


    Language :

    English




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