Analysing changes in grocery shopping trips after COVID-19: Nagpur case study

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Analysing changes in grocery shopping trips after COVID-19: Nagpur case study

Kumar, Amit / Landge, Vishrut S. / Jaiswal, Sumeet

Abstract The COVID-19 outbreak has accelerated the usage of online platforms for grocery shopping, resulting in lasting changes in shopping behaviour. Even as the severity of the pandemic subsides, online grocery shopping continues to grow. We used structural equation modelling (SEM) and surveyed 1650 households in Nagpur city (India) to understand these changes. Results show increased online grocery shopping, reduced in-store visits, and shorter trip distances post-pandemic. Socio-demographics, internet usage, accessibility, and shopping attitudes influence these changes. Positive attitudes towards online shopping and online search behaviour drive the shift to online grocery purchases, impacting brick-and-mortar store visits. Positive attitudes towards online shopping, internet usage, store distance, and changes in offline trips also influence store choices. These findings highlight the substantial influence of online shopping on demand for travel and land use, emphasising the need for comprehensive planning integrating these factors.