Educational Institutional Image Perception: An Exploratory Study
Marketing the Edsel: A Case Study
Training for Marketing in Franchised Systems
Demand Estimation for Passenger Cars in Turkey
International Marketing of Airline Services: U.S. Versus Foreign Carriers
Gain Mobility by New Forms of Vehicle Utilisation and Mobility Management
Generation Golf. How to Define a Target Group for Europe's Most Popular Car
What is the Value of Our Car? Positioning Brands and Models Based on the Value Systems of Car Buyers
Sustainability 360 - A Travel Industry Overview
Outlook on U.S. Travel and Tourism
Outlook for Travel and Shopping
Outlook for the Packaged Travel Industry
International Inbound Travel and Emerging Markets
Mandated Safety Recalls in the U.S. Automobile Industry -- 20 Years Experience
Cross-Cultural Segmenting and Brand Extension. The Case of the Mercedes-Benz A-Class Launch
ASTA Travel Agency Industry Overview