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Educational Institutional Image Perception: An Exploratory Study

Haugh, H. M. / Huddersfield Polytechnic; Marketing Education Group | British Library Conference Proceedings | 1988

Keywords: marketing , marketing education

Marketing the Edsel: A Case Study

Grafton-Small, R. / Huddersfield Polytechnic; Marketing Education Group | British Library Conference Proceedings | 1988

Keywords: marketing , marketing education

Training for Marketing in Franchised Systems

Pettitt, S. J. / Huddersfield Polytechnic; Marketing Education Group | British Library Conference Proceedings | 1988

Keywords: marketing , marketing education

Demand Estimation for Passenger Cars in Turkey

Kurtulus, K. / Academy of Marketing Science | British Library Conference Proceedings | 1993

Keywords: marketing , marketing science

International Marketing of Airline Services: U.S. Versus Foreign Carriers

Kaynak, E. / Kucukemiroglu, O. / Academy of Marketing Science | British Library Conference Proceedings | 1993

Keywords: marketing , marketing science

Generation Golf. How to Define a Target Group for Europe's Most Popular Car

Becker, S. H. / Dielenschneider, R. / European Society for Opinion and Marketing Research | British Library Conference Proceedings | 1998

Keywords: automotive marketing , marketing research

Gain Mobility by New Forms of Vehicle Utilisation and Mobility Management

Wagner, C. / Schmeck, H. / European Society for Opinion and Marketing Research | British Library Conference Proceedings | 1998

Keywords: automotive marketing , marketing research

What is the Value of Our Car? Positioning Brands and Models Based on the Value Systems of Car Buyers

Schipper, F. / Poot, G. / Engelaar, C. et al. | British Library Conference Proceedings | 1998

Keywords: automotive marketing , marketing research

Outlook for Destinations

Davidson, T. / D Alessandro, J. / Whitaker, S. et al. | British Library Conference Proceedings | 2009

Keywords: Marketing outlook

Outlook for Travel and Shopping

McCormick, R. / Carlson, B. / Houck, S. et al. | British Library Conference Proceedings | 2009

Keywords: Marketing outlook

Sustainability 360 - A Travel Industry Overview

Tenzer, J. / Taylor, F. / Latimer, L. et al. | British Library Conference Proceedings | 2009

Keywords: Marketing outlook

Outlook on U.S. Travel and Tourism

Cook, S. | British Library Conference Proceedings | 2009

Keywords: Marketing outlook

Outlook for Hispanic Travel

Cordova, C. / Leflein, B. / Kheel, W. et al. | British Library Conference Proceedings | 2009

Keywords: Marketing outlook

Business Travel Trends

Bryant, D. / Stanford, L. / Ducate, D. et al. | British Library Conference Proceedings | 2009

Keywords: Marketing outlook

The NEXTgen Traveler

Sileo, L. / Yesawich, P. | British Library Conference Proceedings | 2009

Keywords: Marketing outlook

Outlook for the Packaged Travel Industry

National Tour Association | British Library Conference Proceedings | 2009

Keywords: Marketing outlook

International Inbound Travel and Emerging Markets

Sacks, A. / Marano, H. / Harrill, R. | British Library Conference Proceedings | 2009

Keywords: Marketing outlook

Mandated Safety Recalls in the U.S. Automobile Industry -- 20 Years Experience

Wilson, T. / Page, A. L. / Academy of Marketing Science | British Library Conference Proceedings | 1993

Keywords: marketing , marketing science

Cross-Cultural Segmenting and Brand Extension. The Case of the Mercedes-Benz A-Class Launch

Olson, F. / Thjomoe, H. M. / European Society for Opinion and Marketing Research | British Library Conference Proceedings | 1998

Keywords: automotive marketing , marketing research

Air Travel: Where Are We Headed?

Newkirk, J. / Higgins, B. / Weatherill, J. | British Library Conference Proceedings | 2009

Keywords: Marketing outlook

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