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Safety
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Transportation
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keywords:(Transportation Safety)
Role and objectives pursued by communication
Communication strategies adapted to defined group of receivers: Private partners
Communication strategies adapted to defined group of receivers: Policy-makers, journalists
Tools and aids for communication
Admission to the communication medias
Evaluation methods to the efficiency of campaigns
Communication strategies adapted to defined group of receivers: Road hauliers
Efficiency comparison between environment and safety campaigns
Officials and professionals organisations examining public opinion and preparing campaigns
Actors in the communication process: transmitters-receivers
Why communication can not be the only element of road safety policy
Obtaining the political will to communicate in road safety
Added value of social marketing