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Verkehrssicherheit
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Admission to the communication medias
Evaluation methods to the efficiency of campaigns
Communication strategies adapted to defined group of receivers: Road hauliers
Communication strategies adapted to defined group of receivers: Private partners
Role and objectives pursued by communication
Officials and professionals organisations examining public opinion and preparing campaigns
Efficiency comparison between environment and safety campaigns
Actors in the communication process: transmitters-receivers
Communication strategies adapted to defined group of receivers: Policy-makers, journalists
Why communication can not be the only element of road safety policy