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Verkehrssicherheit
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Efficiency comparison between environment and safety campaigns
Admission to the communication medias
Evaluation methods to the efficiency of campaigns
Communication strategies adapted to defined group of receivers: Road hauliers
Communication strategies adapted to defined group of receivers: Private partners
Role and objectives pursued by communication
Officials and professionals organisations examining public opinion and preparing campaigns
Why communication can not be the only element of road safety policy
Obtaining the political will to communicate in road safety
Actors in the communication process: transmitters-receivers
Communication strategies adapted to defined group of receivers: Policy-makers, journalists