Synonyms were used for: Marketing
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1–20 of 71 hits
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    Wheels, skills and thrills: A social marketing trial to reduce aggressive driving from young men in deprived areas

    Tapp, Alan / Pressley, Ashley / Baugh, Mike et al. | Elsevier | 2013
    Keywords: Social marketing

    What are the ingredients of successful travel behavioural change campaigns?

    Davies, Nick | Elsevier | 2012
    Keywords: Social marketing

    Up in the air! Airline passenger's brand experience and its impact on brand satisfaction mediated by brand love

    Pabla, Harleen / Soch, Harmeen | Elsevier | 2022
    Keywords: Event marketing , Marketing communication

    Transit market research using structural equation modeling and attitudinal market segmentation

    Shiftan, Yoram / Outwater, Maren L. / Zhou, Yushuang | Elsevier | 2008
    Keywords: Transit marketing

    The service quality of travel service centers in international airports in Taiwan

    Sun, Kuo-Shun / Huang, Hsiao-Han | Elsevier | 2022
    Keywords: Marketing strategies

    The persuasiveness of framed commercial messages: A note on marketing implications for the airline industry

    Lin, Chien-Huang / Kao, Danny T. / Chuang, Shih-Chieh et al. | Elsevier | 2006
    Keywords: Airline marketing

    The measurement scale for airline hospitality: Cabin crew's performance perspective

    Nameghi, Ehsaneh N.M. / Ariffin, Ahmad Azmi M. | Elsevier | 2013
    Keywords: Airlines Marketing , Hospitality Marketing

    The impacts of market size and data-driven marketing on the sales mode selection in an Internet platform based supply chain

    Liu, Weihua / Yan, Xiaoyu / Li, Xiang et al. | Elsevier | 2020
    Keywords: Data-driven marketing (DDM)

    The impact of a media campaign in the reduction of risk-taking behavior on the part of drivers

    Koenig, Daniel J. / Wu, Zheng | Elsevier | 1993
    Keywords: Social marketing

    The effects of experience in the A380 duty free showcase on customer behaviors

    Park, Ji-Hyeon / Park, Jin-Woo | Elsevier | 2015
    Keywords: Experiential marketing

    The effect of marketing messages on the motivation to reduce private car use in different segments

    Andersson, Alfred / Winslott Hiselius, Lena / Adell, Emeli | Elsevier | 2020
    Keywords: Marketing messages

    The effect of code-share agreements on the temporal profile of airline fares

    Alderighi, Marco / Gaggero, Alberto A. / Piga, Claudio A. | Elsevier | 2015
    Keywords: Marketing carrier

    The bright side of outside market entry with manufacturer encroachment

    Kittaka, Yuta / Pan, Cong | Elsevier | 2023
    Keywords: Dual marketing channels

    Testing personalized outreach as an effective TDM measure

    Riggs, William | Elsevier | 2015
    Keywords: Marketing

    Taxi drivers’ views on risky driving behavior in Tehran: A qualitative study using a social marketing approach

    Shams, Mohsen / Shojaeizadeh, Davoud / Majdzadeh, Reza et al. | Elsevier | 2010
    Keywords: Social marketing

    Sustainable brand positioning by container shipping firms: Evidence from social media communications

    Altuntaş Vural, Ceren / Baştuğ, Sedat / Gülmez, Seçil | Elsevier | 2021
    Keywords: Business to business marketing

    Supplementing transportation data sources with targeted marketing data: Applications, integration, and internal validation

    Shaw, F. Atiyya / Wang, Xinyi / Mokhtarian, Patricia L. et al. | Elsevier | 2021
    Keywords: Targeted marketing data

    Size matters: How vehicle body type affects consumer preferences for electric vehicles

    Higgins, Christopher D. / Mohamed, Moataz / Ferguson, Mark R. | Elsevier | 2017
    Keywords: Marketing