Roadmap for Sustainable Digitisation

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Roadmap for Sustainable Digitisation

Winkelhake, Uwe

The first chapters of this book have presented the drivers, influencing factors and technologies of digitisation. In addition to IT as a driver of digitisation, the innovative technologies and solutions relevant to the automotive industry were described and the influence of digital natives as future employees and customers was discussed in particular. Following on from this, Chap. 5 looked at changes in customer expectations and buying behaviour, analysed the current level of digitisation maturity in relation to the main technological changes in the market regions and described in detail a vision of the digitised automotive industry up to the year 2030. In this chapter detailed proposals are developed for the necessary actions to be taken in each transformation area, based on the author's many years of studies and projects, supplemented by relevant experiences and references presented in studies and specialist literature. As a basis for a comprehensive digitisation roadmap, a “digitisation house” is developed as an overall framework, divided into four focus areas and two cross-cutting themes. For each focus topic, the necessary steps for implementation are deepened in this chapter to establish an integrated roadmap to achieve the 2030 goals.