Virginia Highway Signing. Phase I. Driver Awareness of Sign Colors and Shapes
Virginia Highway Signing. Phase I. Driver Awareness of Sign Colors and Shapes
- New search for: W. S. Ferguson
- New search for: W. S. Ferguson
The purpose of this study was to ascertain via driver questionnaires the importance of color and shape in the recognition of road signs. In general it was found that where driver reaction and uniformity of signing are high in the use of a general color or shape the driver recognition tends to be high. The more unlimited the use of the color or shape, the lower the recognition tends to be. There appears to be significant carryover from traffic signal color and meaning into this area. This association seems to be influenced by the fact that signals require action and therefore merit attention. Red, yellow, and white in that order were the most recognized colors used on highway signs. Drivers do not seem to pay much attention or be aware of the color of signs. Shape and message are the more important of the variables. (Author)
Document information
Virginia Highway Signing. Phase I. Driver Awareness of Sign Colors and Shapes
1967
55 pages
Report
No indication
English
Similar titles
| NTIS | 1971
Driver Comprehension of Managed Lane Signing
| NTIS | 2009
Driver Responses to Signing Treatments for Flooded Roads
| Online Contents | 2012
Driver Responses to Signing Treatments for Flooded Roads
| Transportation Research Record | 2012