Since the post-Second World War era, total quality management (TQM) has spread throughout corporations, including research and development. The first step in developing a total quality system in research and development is identification of the customer. Identifies who the customers are and defines the relationship between marketing and research and development within a TQM environment. Posits that the amount of attention focused on the customer often correlates directly with the success of an end-product sell-through. Highlights the importance of continuous improvement in the research and product development cycle.


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    Title :

    New developments in improving quality management in research and development


    Contributors:


    Publication date :

    1997-02-01


    Size :

    5 pages




    Type of media :

    Article (Journal)


    Type of material :

    Electronic Resource


    Language :

    English




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