Highlights Consumers manage their travel demand for consumer amenity in response to air quality. Severe air pollution reduces one's self-reported willingness-to-travel time by 20%. Severe air pollution lowers one's expressed travel distance by 30%in a given trip.
Abstract This study investigates how air pollution intensifies the spatial friction of urban consumption. The results of a survey experiment in a heavily polluted Chinese city show that consumers psychologically exposed to two air quality scenarios adjusted their willingness to travel. The distance and time participants indicated they were willing to travel to a preferred restaurant were lower among those shown photographs of polluted skies than they were among those shown a “blue sky” scenario: Participants shown the air pollution scenario expressed a willingness to travel that was about 20% to 30% lower as measured by time (approximately five minutes) and distance (approximately three kilometers), respectively.
Air pollution lowers travel demand in a consumer city
2020-01-01
Article (Journal)
Electronic Resource
English
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