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    What is driving the continued growth in demand for air travel? Customer value of air transport

    What is driving the continued growth in demand for air travel? Customer value of air transport


    AbstractThis article introduces the concept of customer value as a driving factor for continued growth in demand and eliminates a subversion of the customer-value theory for the air-transport industry. This theoretical framework includes risk as subcomponents of perceived relative benefits as well as perceived relative costs. Based on data of a survey the weight of the different influential factors is evaluated. Management implications as well as methodological learning for the measurement of customer value are derived. The key conclusion thereby is that a stronger focus on customer value will be a key challenge of airline management. Important developments take place at the lower and upper end of the price and quality ranges. Thereby the orientation should be directed by the real, often hidden and not only to the stated preferences of customers.

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    Title :

    What is driving the continued growth in demand for air travel? Customer value of air transport

    Contributors:
    Bieger, Thomas (author) / Wittmer, Andreas (author) / Laesser, Christian (author)
    Published in:

    Journal of Air Transport Management ; 13 , 1 ; 31-36

    Publication date :

    2006-01-01

    Size :

    6 pages

    ISSN :

    0969-6997

    DOI :

    https://doi.org/10.1016/j.jairtraman.2006.11.002

    Type of media :

    Article (Journal)

    Type of material :

    Electronic Resource

    Language :

    English

    Keywords :

    Air travel , Customer value , Discrete choice analysis

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