Improving conditions for potential New Zealand cyclists: An application of conjoint analysis

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Improving conditions for potential New Zealand cyclists: An application of conjoint analysis

Wooliscroft, Ben / Ganglmair-Wooliscroft, Alexandra

Highlights • We modeled the impact of motivations and barriers to cycling in New Zealand. • We considered the impact of driver attitudes, cycle lanes, petrol prices and wok facilities. • Potential cyclists rate driver attitude as being the greatest barrier to cycling. • Cycle lanes have the least impact on potential cyclists behavioral intent to cycle. • Subjects allocated more of the roading budget to cycling than the government does.

Abstract The New Zealand Government, along with many around the world, has made a commitment to reducing green house gases with its endorsement of the Kyoto Agreement. The Government has also declared war on obesity and is actively encouraging New Zealanders to exercise more. One of the easiest ways to work towards both outcomes is through encouraging people to cycle as a form of transport instead of using their car. With a nationwide survey and conjoint analysis this research investigates the motivations and barriers to using a bicycle for commuting. The perceived attitude of drivers to cyclists is identified as the major factor restricting the adoption of the bicycle for commuting.