1–17 von 17 Ergebnissen
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    Virtual influencer marketing: the good, the bad and the unreal

    Freier Zugriff
    Mouritzen, Simone Lykke Tranholm / Penttinen, Valeria / Pedersen, Susanne | BASE | 2023
    Schlagwörter: influencer marketing

    IMPACT OF METAVERSE ECOSYSTEM ON DIGITAL MARKETING

    Freier Zugriff
    Hussain, Sajid / Mohammed, Mazen, Farea | BASE | 2022
    Schlagwörter: Digital Marketing

    Autonomous Delivery Robots for Urban Settings

    Freier Zugriff
    Muhumed, Abdirahman Mahad | BASE | 2022
    Schlagwörter: Administration and Marketing|

    "Humanized Robots": A Proposition of Categories to Understand Virtual Influencers

    Freier Zugriff
    Batista da Silva Oliveira, Antonio / Chimenti, Paula | BASE | 2021
    Schlagwörter: digital marketing

    Virtual technologies in supporting sustainable consumption : From a single-sensory stimulus to a multi-sensory experience

    Freier Zugriff
    Laukkanen, Tommi / Xi, Nannan / Ruusunen, Nino et al. | BASE | 2021
    Schlagwörter: Sensory marketing

    Social and Service Robots in Hospitality: a study with two humanoid robots

    Freier Zugriff
    Faria, Rafael | BASE | 2021
    Schlagwörter: Administration and Marketing|

    Evaluation and comparison of cost methods in autonomous manufacturing systems : a case study for automotive sector

    Freier Zugriff
    Unan, Gizem Melis Arslan | BASE | 2020
    Schlagwörter: Marketing

    Robots in Retail Marketing: A Timely Opportunity

    Freier Zugriff
    Donepudi, Praveen Kumar | BASE | 2020
    Schlagwörter: retail marketing

    Robot or Human? The Marketing Phenomenon of Virtual Influencers : A Case Study About Virtual Influencers’ Parasocial Interaction on Instagram

    Freier Zugriff
    Molin, Victoria / Nordgren, Sofia | BASE | 2019
    Schlagwörter: Influencer Marketing

    Developing new VR possibilities for the Sports and Fitness Sector in Finland

    Freier Zugriff
    Lounaskorpi, Emma | BASE | 2019
    Schlagwörter: Marketing

    The outlook of electric vehicles in Finland and Europe : Understanding the challenges in growth of electrified mobility

    Freier Zugriff
    Ranne, Juuso | BASE | 2019
    Schlagwörter: Administration and Marketing|

    Air Transport versus High-Speed Rail: From Physics to Economics

    Freier Zugriff
    Gregorian, Hayk | BASE | 2019
    Schlagwörter: Marketing

    From hybrid events to the next generation - interactive virtual events : Viewed from three different stakeholders’ point of view

    Freier Zugriff
    Pakarinen, Taija / Hoods, Johanna | BASE | 2018
    Schlagwörter: Administration and Marketing|

    Virtual Reality in Marketing—An explorative study

    Freier Zugriff
    Aofeng, Zhuang / Han, Bao | BASE | 2016
    Schlagwörter: Marketing , Marketing Tool

    Comparing high-end and low-end early adopters of battery electric vehicles

    Freier Zugriff
    Hardman, Scott / Shiu, Eric / Steinberger-Wilckens, Robert | BASE | 2016
    Schlagwörter: Marketing

    Light a Spark! Addressing Barriers and Enablers to Increase Demand of Electric Vehicles in Southeast Sweden

    Freier Zugriff
    Nordström, Lina / Runesson, Lars / Warnecke, Helena | BASE | 2015
    Schlagwörter: Community-Based Social Marketing

    A Variable Structure Control Algorithm for Robot Manipulators Using Acceleration Feedback

    Freier Zugriff
    Machado, J. A. Tenreiro / Carvalho, J. L. Martins de | BASE
    Schlagwörter: Marketing