IMPACT OF METAVERSE ECOSYSTEM ON DIGITAL MARKETING

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IMPACT OF METAVERSE ECOSYSTEM ON DIGITAL MARKETING

Freier Zugriff

Hussain, Sajid / Mohammed, Mazen, Farea

The purpose of this review paper is to analyze the marketing ecosystem in the metaverse with a special focus on the practices and opportunities of digital marketing in a three-dimensional business environment. Metaverse can be seen as a new marketing ecosystem that will transform the entire marketing industry from the physical to the virtual world of the future. A cutting-edge strategy for giving potential customers an immersive experience is metaverse marketing which allows brands to adopt an aggressive approach to shape their digital futures to connect with Generation Z consumers. While the metaverse’s infrastructure is still being built, marketers can set themselves up for a prosperous entry into virtual reality by adopting digital marketing strategies such as creating personalized NFT, E-gaming, possessing virtual real estate, and selling digital goods to Avatars. These digital strategies are the main characteristics of the metaverse marketing ecosystem. The worth of virtual commodities in the metaverse is equal to that of their physical equivalents, which may appear astonishing to marketing professionals. Marketers who wish to succeed in a virtual environment must think about what they can provide to their consumers to stay relevant in a virtual business environment.