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    Airline Passenger Service Preference: A Comparison of International and Domestic Users

    Airline Passenger Service Preference: A Comparison of International and Domestic Users


    Passenger airlines with domestic and international services face the problem of whether to identify the domestic and international markets as true individual market segments. Domestic and international air passengers’ perceptions and preferences were examined using multidimensional preference mapping. Anticipated differences between these markets were not found.

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    Titel :

    Airline Passenger Service Preference: A Comparison of International and Domestic Users

    Beteiligte:
    Daley, James M. (Autor:in) / Martin, James H. (Autor:in) / Cook, William E. (Autor:in)
    Erschienen in:

    Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference ; 207-210

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science

    Erscheinungsdatum :

    2015-01-01

    Format / Umfang :

    4 pages

    ISBN :

    978-3-319-17051-0 , 978-3-319-17052-7

    ISSN :

    2363-6173 , 2363-6165

    DOI :

    https://doi.org/10.1007/978-3-319-17052-7_42

    Medientyp :

    Aufsatz/Kapitel (Buch)

    Format :

    Elektronische Ressource

    Sprache :

    Englisch

    Schlagwörter :

    Marketing Strategy , Service Firm , Domestic Service , Target Company , International Service Business and Management , Marketing , Business Strategy/Leadership , Sales/Distribution

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