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title: development in marketing Science: proceedings of the academy of marketing science
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title: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
E-Mobility Marketing: Standardization or Specialization
International Marketing of Airline Services: U.S. Versus Foreign Carriers
The purpose of this paper is to discuss major criteria used for survival as well as an analysis of the future of
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Is There More to Sales Than Inertia? Marketing Activities, Purchase Intentions, and Sales
Purchase a New Car: The Effect of Impulsiveness in the Brazilian Market
The Quality Perceptions of U.S. and Foreign Cars in the U.S. and Japan
Mandated Safety Recalls in the U.S. Automobile Industry – 20 Years Experience
In an earlier study, an attempt was made to assess the macro effect of mandated auto recall on the U.S. auto
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Service Break-Downs a Study of Critical Incidents in an Airline
Who Will Win the Race for Profits in Space?
Selecting and Training the Sales Force in China
Celebrity Endorsement in the Airline Sector
Travel Patterns and Service Preferences of Americans Flying to Europe
Changes in Distribution Channels Under Airline Deregulation
The 1978 deregulation of the domestic passenger airline system has resulted in major changes in all aspects of
...Developing Managers Who can Manage and Lead Sales Forces in Multicultural Markets
Beer Advertising On Tv And Occurrence Of Traffic Accidents In Peru
Peru is a country with the highest mortality rate from traffic accidents in Latin America, More than 42% of fatal
...Celebrating the Pleasure Seekers: A Centenarian Faces the YouTube Generation
The first movie trailer was produced in 1913 for the musical ‘The Pleasure Seekers’ and was shown at the end of
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