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Linking brand commitment and brand citizenship behaviors of airline employees: “The role of trust”
From mission statement to airline branding
Agency, reselling, or hybrid mode? Competing with store brand
The effectiveness of airline crisis management on brand protection: A case study of British Airways
To introduce a store brand or not: Roles of market information in supply chains
Do global airline alliances influence the passenger's purchase decision?
Store brand introduction, retail competition and manufacturers’ coping strategies
Combating copycatting in the luxury market with fighter brands
Modeling Airline Crisis Management Capability: Brand attitude, brand credibility and intention
C2M strategies on an e-commerce platform under brand competition
Brand relationship between global airline alliances and their member airlines
The impact of airline internal branding on work outcomes using job satisfaction as a mediator
BRAND EQUITY AS A DETERMINANT OF CUSTOMER COOPERATION GROWTH IN THE ROAD FREIGHT TRANSPORT INDUSTRY
Application of Seawater Burning Technique to Ship Anti-Piracy
The Brand Value and its Impact on Sales in Automotive Industry