Perceived Comfort of Car Seats: A Research Methodology to Visual Cues Evaluation

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Perceived Comfort of Car Seats: A Research Methodology to Visual Cues Evaluation

Stylidis, Kostas / Quattelbaum, Bastian / Diels, Cyriel / Braun, Alina / Konrad, Florian / Söderberg, Rikard

“The automotive industry is transitioning toward a more digital future. Not just in the form of digitalization of the product itself but also in the process of customer interaction, e.g., during product selection. These trends facilitate advanced manufacturing processes as well as new product designs. The interaction with design also includes an online buying experience, where customers explore and purchase a car with a digital reference to a physical vehicle. Research on customers’ perception of car seat comfort is limited. To better understand customer preferences related to the perceived comfort of car seats, we applied a visual appearance study by presenting exclusively digital information for physical components. In this study, we reflect on the visual appearance of the driver seats for entry segment car market vehicles, such as Opel Corsa, Renault Clio, Toyota Aygo, Fiat 500, and Ford Fiesta. We used the Geely Haoyue driver seat as a control point because of its premium quality and execution. To fulfill the study’s objectives, we implemented a quantitative survey with 164 respondents from Germany and Sweden. According to our hypothesis, respondents should be able to understand car seat features related to comfort just by looking at them.

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Dokumentinformationen

Titel :

Perceived Comfort of Car Seats: A Research Methodology to Visual Cues Evaluation

Weitere Titelangaben:

Smart Innovation, Systems and Technologies

Beteiligte:

Chakrabarti, Amaresh (Herausgeber:in) / Singh, Vishal (Herausgeber:in) / Stylidis, Kostas (Autor:in) / Quattelbaum, Bastian (Autor:in) / Diels, Cyriel (Autor:in) / Braun, Alina (Autor:in) / Konrad, Florian (Autor:in) / Söderberg, Rikard (Autor:in)

Kongress:

International Conference on Research into Design ; 2023 ; Bangalore, India January 09, 2023 - January 11, 2023

Erschienen in:

Design in the Era of Industry 4.0, Volume 3 ; Kapitel : 21 ; 243-256

Smart Innovation, Systems and Technologies ; 346

Erscheinungsdatum :

2023-07-25

Format / Umfang :

14 pages

ISBN :

978-981-99-0428-0 , 978-981-99-0427-3

ISSN :