Using multiple correspondence cluster analysis to map the competitive position of airlines
Using multiple correspondence cluster analysis to map the competitive position of airlines
- Neue Suche nach: Wen, Chieh-Hua
- Neue Suche nach: Chen, Wei-Ying
- Neue Suche nach: Wen, Chieh-Hua
- Neue Suche nach: Chen, Wei-Ying
Abstract Airlines can use market positioning to identify the major strengths and weaknesses of their services. The empirical analysis examines the international airlines operating on the Taipei–Tokyo and Taipei–Osaka routes. The multiple correspondence analysis results illustrate the relative positions of airlines, service attributes, and travelers’ characteristics in a perceptual map. The cluster analysis clearly identifies two groups of airlines that compete on particular services. The findings suggest that each airline can simultaneously adopt strategies to maintain and enhance its current strengths and to strengthen attributes in which it is lacking.
Highlights ► This paper examines airline positioning, and identifies the major strengths and weaknesses of carriers’ services. ► Analysis of two international air routes classifies airlines as specific groups with explicitly delineated service and travelers’ characteristics. ► Each airline can simultaneously adopt strategies to maintain and enhance its current strengths and to strengthen attributes in which it is lacking.
Dokumentinformationen
Using multiple correspondence cluster analysis to map the competitive position of airlines
Journal of Air Transport Management ; 17 , 5 ; 302-304
2011-01-01
3 pages
Aufsatz (Zeitschrift)
Elektronische Ressource
Englisch
Ähnliche Titel
Using multiple correspondence cluster analysis to map the competitive position of airlines
| Online Contents | 2011
Attribute Perception Mapping Services Domestic Airlines Using Correspondence Analysis
| DOAJ | 2015
Attribute Perception Mapping Services Domestic Airlines Using Correspondence Analysis
| DOAJ | 2015