AbstractCorporate social responsibility (CSR) has taken an increasingly important role in business. Here we develop a technique for operationalizing CSR programs for air transportation within the context of limited physical resources. A hybrid model for selection and costs assessment is proposed to address inter-relationships among CSR criteria using trial and evaluation laboratory methods, analytical network processes and zero–one goal programming. The activity-based costing approach is applied to estimate costs of the chosen programs and an example looking at China Airlines is presented.
Corporate social responsibility programs choice and costs assessment in the airline industry—A hybrid model
Journal of Air Transport Management ; 14 , 4 ; 188-196
2008-01-01
9 pages
Aufsatz (Zeitschrift)
Elektronische Ressource
Englisch
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