The Strategies of Multimodal Transport Transfer System for World Exposition 2010 Shanghai Based on Trip Chain Analysis

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The Strategies of Multimodal Transport Transfer System for World Exposition 2010 Shanghai Based on Trip Chain Analysis

Liu, Wusheng / Wen, Ya / Yan, Kefei / Yu, Chaowei

It's well known that World Expo 2010 will be hosted by Shanghai, which is a metropolis with a population of over 16 million. Approximately 200 countries and international organizations are expected to participate in and more than 70 million people plan to pay visits to World Expo 2010, making it the largest of its kind in the history of World Expo. How to make World Expo 2010 become one successful global event and how to make it achieve the theme "Better City, Better Life" in such a dense traffic and highly populated city are big challenge. Construction of a multimode transport transfer system to transfer visitors from private or inefficient transport modes to efficient ones is being proposed by many experts. The specific strategies of the transfer system are studied in the paper. Firstly, the definition of Expo trip chain is put forward. The transferring characteristics of transport modes are explained by analyzing a stated preference (SP) survey of Expo visitor trip chain. The survey was conducted in two Shanghai airports. Then, experiences of the transfer systems from several previous Expos are studied. In the end, based on the trip chain SP survey and the cases analysis, the strategies for Shanghai multimode transport transfer system are elaborated.